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As a partnership between two cousins: industrialist Peter Hitchcock and inventor John Lincoln, reliance Electric was founded in 1904 in Cleveland, Ohio. Lincoln was working on a fresh kind of direct current motor. Because ac was considered dangerous and unpredictable direct current was the main way of electrification in the time. Lincoln invented the very first adjustable-rate direct current motor. Their new company was named by the two following the inventor, Lincoln Electric Motor Works.
In 1907, Lincoln sold his interest within the business to Charles and Ruben Hitchcock, Peter's sons. The youngest, Ruben took on the firm. But having little business or electrical expertise, Ruben sought a new president. He found one in Clarence Collens, a Yale graduate, who remained with the firm in that capacity for the following 40 years. As president when Collens came on, the firm was incorporated as Reliance Electric and Engineering Company.
That year, the organization's chief engineer, Alex McCutcheon, designed a fresh DC motor that soon became Reliance's main product. 
Picture Reliance executives recognized they needed to find a market for their business to stay lucrative and competitive. They determined the company would pay attention to turning into a variable, timely provider of industrial motors and accentuate the applied engineering part of the company. These representatives wouldn't merely sell Reliance products, they'd also inquire clients' needs and recommend equipment to have the work finished.
When he received a patent for an adjustablevoltage, multimotor get a grip on system to be used within the paper and textile industries among the salesmen, Jim Corey, demonstrated his technical expertise.
Old Symbol Reliance made its first in-roads in to the AC company in 1927 with a change of the Overall Electric enclosed fancooled motor.
The Corey motor helped partly insulate the business from the serious economic decline, since the fashion industry was almost depressionproof. The launch of the first electric variablespeed drive package throughout the 1930s established Reliance's putting up with leadership in that part of the company.
During WWII, Reliance served as a principal provider of motors to the armed forces, particularly the Navy. The business also furnished the motors had a need to construct hundreds of tanks.
Picture During the fifties, the firm expanded its electrically based merchandises to incorporate mechanical power transmission products throughout the acquisition of the Master Electric Company and Reeves Pulley.
Picture Reliance became the biggest industrial motor manufacturer within america with the April 1986 purchase of the Medium AC Motor Division in one of its own earliest rivals, Westinghouse Electric Co.
In November 1994, business leaders AllenBradley and Reliance joined Rockwell Automation, becoming the number one supplier of highperformance automation products on earth.
Reliance and AllenBradley drive systems re-aligned to create Rockwell Automation Drive Systems.
Reliance uses the latest satellite technology to communicate and train with its sales team.
New inventions included:
VTAC 7 drives for the HVAC business
The brand new type of RPM(TMark) XL DC motors
Engineered motors with evaluations to 25,000 HP.
Installed VPI tank (biggest in america) at Houston Service Center, allowing for good quality remanufacturing of larger motors.
AutoMax PC3000 introduced to provide tight integration of highperformance controllers via pc-based get a grip on.
In 1997 IQ Intelligent AC Motors, the planet's first motors with online motor-associated procedure diagnostics, win five major business technology awards.
VSM(TMark) 500 Built-in Drive motor introduced.
Reliance Electric Internet site launched, June 1996
Innovative Reliance WebCD(TMark) makes the Reliance site mobile
"Five-in-One Start" introduced five new products and services concurrently using electronic marketing tools
Madison, IN plant gave Demand Flow Technology "1997 Plant of the Entire Year".
Drives production transferred from Athens, GA, allowing for enlarged motors greater drives and production at Athens plant & # 146; manufacturing efficiencies in Mequon, Wisconsin.
In 1998, KATO Engineering sold to Caterpillar, its biggest customer for generators.
Started innovative means to convey to clients and vendors through WREL 100.1, live radio broadcast at EASA 98 Show.
Reliance Electric Motors joined DODGE Mechanical to create Rockwell Automation's Power Systems Company in Greenville, South Carolina.
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