Mercury

Mercury was a department of Ford Motor Company advertised as being somewhat more upscale than Ford. Throughout the latter component of its 71year history, Mercury's vehicles were basically Fords with unique styling details and particular characteristics meant to enrich their oomph relative to similar Ford products.

The name Mercury really appears to be of good augury, considering that the primary line of action of the Roman god Mercury was business. So you can say that in giving this name to the manufacturer, Ford was attempting to appease the gods and make it big in the auto company.

It was the first vehicle which was first designed using a clay model. From 1930 up until 1938 and when it was initially started, creation already reached 17, 000 units.

This increase in production was the consequence of an unanticipated rise in demand, so much so in fact, that by 1940, Ford was fighting to keep up. Amounts reached the 155,000 mark. But fairly soon things were likely to arrive at a screeching halt due to WORLD War II, during 1942 and

1945.

In 1946, production resumed but having a slightly altered version of the 1942 model Eight.

1948: Fresh postwar styling arrived early within the season for 1949 versions.

During the mid 50s, Mercury autos were just about the wickedest things on the street, and a testament of this is the undeniable fact a customized Mercury was featured in the film "Rebel Without a Cause" starring James Dean.

1960 would find the launch of two new versions: the Meteor and also the Comet. The Meteor proved to be somewhat smaller car, an indicator of the reality that America was downsizing, while the Comet proved to be compact. The Comet showed its mettle to the Daytona Speedway Track where it showed outstanding stamina for a fleet of Mercury autos ran for 100,000 at a typical rate of 105 mph. As the 1960's drew to an end, a fresh version was added to the lineup, the Cougar, which joined the Mercury family in

1967. Mercury responded by introducing Europeanmade autos, smaller, the Mercury Capri and also the Bobcat, when the petroleum crisis of the 70s hit. However that does not mean that older versions were not selling anymore. Sales was caused by a redesigned Cougar XR - 7 to have the roofing, on the contrary. Sales figures for Mercury continued to increase well into the 1980s.

It was during the 1980s that Mercury tried to capture a broader segment of the marketplace and came out with the Grand Marquis, the Lynx and new versions. It had an extremely low drag coefficient which made it fuel efficient.

Mercury's growth continued all through the 1990's. This time it might become a minivan that could be used to the fleet, Mercury Villager, shortly to be followed in 1997 by the SUV Mountaineer which managed to bring a more younger market.

As shifting consumer preferences and an absence of distinction between Ford and Mercury vehicles damage sales, the years after the new millennium were difficult for the brand. Pundits often proclaimed the end of Mercury was close, but Ford kept saying it would keep Mercury about despite offering no expectation for any unique future vehicles from the brand. Finally in 2010, Ford pulled the plug on Mercury, putting a finish to more than 70 years of carmaking tradition.