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Lincoln company is an automaker with an extended history of constructing upscale cars for the American marketplace. A department of Ford, Lincoln distinguishes its vehicles through added lux-features, exceptional styling and more powerful engines. The automaker's lineup includes autos, pickups and SUVs.
Henry Leland, a creator of the Cadillac automobile brand, established the Lincoln Motor Company in 1917; the new venture was reportedly named by him after his hero, President Abraham Lincoln.
The business fast reach dire straits, however, and was purchased by Ford Motor Company in 1922.  Henry Ford's son, Edsel, was instrumental in convincing his dad to purchase Lincoln and played a critical part in its development as Ford's first luxury division. 
As the beginning of 1923, newer body designs appeared, many of these having been the effect of partnerships with coachbuilders such as Brunn and Fleetwood. This result in the look of the diversified variety of cars comprised of big sedans and limos that could fit as much as 7 passengers. Despite the pretty large price tags these particular coachbuilt cars came with, Lincoln sales didn't plummet. They did just the contrary, registering a breathtaking 45% increase on the prior years with 7,875 cars sold.
Lincoln company had found its market in the luxurycar section by the 1930s, as a purveyor of superior status - mobiles riding high with the likes of Cadillac. The 1936 model year saw Lincoln's launching of the popular Zephyr. The car's name and styling were inspired by the slick lines of the Burlington Zephyr, a dieselpowered express train that boasted recordsetting speed. The automobile was a success for Lincoln; at one stage, almost 80 percent of all Lincolns sold were Zephyrs.
After WWII, Lincoln kept its superior status with vehicles like the Mark II and the '60s-age Continentals, which acquired popularity through their "suicide style" back doors and use as U.S. presidential limousines. 
1961:: Continental is introduced. Unique centeropening doors, its sheer body surfaces and chrome accented upper shoulder line established a trademark look for Lincoln that was absolutely unique.
1968:: The Lincoln Mark III, the first of the fresh generation of Mark-collection coupes, is introduced.
Later designs, like the Navigator along with the Town Car, assisted Lincoln in getting the best sold luxury car manufacturer in america by 1998.
Despite presidential limo provider and its convention as a luxury automobile maker, the business has experienced a serious drawback in the past couple of years, having lost against European and Asian imports. It is largely because of the lack of new models, dilemma that Ford expects to solve by reinventing the brand. Lincoln's ascension remains unspooling through the launch of versions such the MKZ and MKX.
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