Audi Logo

The Audi history begins with a guy called August Horch, who started the Business HORCH & CO in 1899.


 It is truly one of the very multifaceted stories ever told in the background of the car. The Audi emblem with its four rings identifies one of Germany's earliest-established automobile manufacturers. It symbolizes the amalgamation in 1932 of four previously independent motor vehicle makers : DKW, Audi, Horch and Wanderer. These firms form the roots of what is now AUDI AG.


After differences of view with the board, August Horch formed another car company and left the business. Because his last name was currently being used and was guarded by trademark, he chose its Latin translation for the new business. It was a fantastic concept that originated from the son of one of August Horch's business associates.


 In 1928, Audi was got By Jorgen Rasmussen, owner of rival business DKW.


 A couple of years later, a merger between DKW, Audi, Horch and Wanderer happened and consequently, the Auto Union was formed in 1932. As a symbol of identity and unity of the newly formed auto - conglomerate those times called for a brand new badge and the four interlocked rings were born. Technological advancement became shape that was first taken by a top priority during the 2nd World War once an armored vehicle was created for the German Military.


The new union had tremendous success in motor activity within the ensuing years. In the past few years throughout the second world war the Auto Union once again were compelled to construct vehicles for German military. Different war vehicles, engines, many bikes and even components for submarines were build until 1945. At that point all manufacturing plants in Germany were entirely destroyed by American bombers.


 However, all the improvement would shortly be seriously slowed down and even stopped at times due to significant bombings. Moreover, as just as the battle had come to an end, Zwickau had been captured in the soviet occupation zone that will become The German Democratic Republic in 1949. Not only the firm's action was in danger but the Auto Union had also separated and the Union needed to be restarted n new reasons, in Ingolstadt, Bavaria.


 Because of his successful engagement in the Austrian Alpine Runs, August Horch succeeded in making Audi globally known in only a couple years. Following the First-world War, as an independent automotive pro August Horch moved to Berlin to act and withdrew from the business.


Though dull at first, the just Ingolstadt based factory would bring most of the former employees and the building of twostroke engines would be resumed in a manner similar to that of Zwickau. By 1958, DaimlerBenz had previously got a whopping 87% of the Auto Union but its investment fast became property of Volkswagen, the business having purchased the factory and the brands in 1964.


 Right after the change of possession, twostroke engines would be rmoved in favor of the much more and popular client appealing fourstroke ones. DKW, the top brand of the Union in the time neglected as a brand despite of Volkswagen chose to resurrect Audi and the changes it had created. The former DKW built as an Audi one version was rebranded and was the springboard for the make of later versions for example the 75, 60 and 80. After another merger with the Stuttgart based automobile-company NSU by 1970, Audi established itself as a dependable growing brand that would later split the German limits and expand to new markets, including the United States one where it encountered issues following the launch of a partial report that described the automobile as suffering form 'unintended acceleration'. This is a result of the close arrangement of the acceleration and brake pedals, right next to each other.


 Right after the report was launched, an unexpected decrease in sales was registered that was countered only years later with the 1996 launch of the version. Audi is now experiencing a privileged position and sizeable market share and is predicted to reach the generation threshold of 1 million units by the end of the year.

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