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PLYMOUTH Brand History.
The Plymouth Motor Corporation was created in-may of 1928 as a marketing subsidiary of the Chrysler Corporation, with as its president Walter Chrysler. The first Plymouth, the Plymouth 4, adopted shortly afterward, cruising into showrooms in 1929. The vehicle was based on the Chrysler design, the Chrysler 4. Its strong quality and low cost proven Plymouth as the brand to conquer for customers seeking cost-effective transport.
The 1930s found Plymouth investing in the creation of a brand new vehicle; the Plymouth Pennsylvania was started in 1931. Featuring then-advanced rubber motor mounts, the automobile was popular, and helped Plymouth sail past more recognized brands like Buick to nab the third-area position in national automobile sales, behind Ford and Chevrolet. By 1939, over three million Plymouths had been assembled, and its particular name had been formally switched to the Plymouth Division.
In the years following WWII, Plymouth introduced versions such as the Suburban, Cambridge and Cranbrook. While one of the most famous vehicles were slender, long and low they were chunky and tall. By the time the decade drew to a close, over 12 million Plymouths was assembled.
The '60s found the arrival of the pony car, and Plymouth was at the vanguard of the movement with its celebrated Barracuda, that was initially based in the Valiant compact if it was released in 1964. As time continued, the Barracuda provided a range of body styles along with a variety of strong V8 engines, including a convertible. The decade also found the introduction of the set of muscle cars founded in the Belvedere: the barebones Road-runner and also the more lavish GTX. The psychedelic age also gave rise to the brand's powerful 426 Hemi V8 engine.
As poor sales was caused by high fuel prices for its bigger versions, the fuel crisis of the mid1970s spelled trouble for Plymouth. Nevertheless, the only shining star to the sales charts was the subcompact Horizon. If Not, the business suffered slow sales because of an aged and dwindling line. Despite the advent of the favorite Voyager minivan and several other new versions such as the Sundance and Caravelle, the manufacturer continued to fight.
By the time the '90s rolled around, Plymouth was not a fullline make. Chrysler had plans to reinvigorate the brand together with the launch of new versions, but all that changed following the firm's merger with Daimler at the end-of the decade. Daimler-chrysler shortly determined to pull the plug in the manufacturer, with the final Plymouths being produced in 2001.
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