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The business traded as Rover, production automobiles, between 1967 and 1904, when it was sold to Leyland Motor Corporation, becoming the Rover marque. The marque went through several lives before its liquidation in 2005.
After developing the template for the modern bike with its Rover Safety Bicycle of 1885, the business moved into the automobile industry. It started Rover cars and constructing bikes, making use of their established marque with the iconic Viking Longship, from 1904 onwards. Land Rover vehicles were added from 1948 onwards, with all creation shifting to the Solihull plant after WW II.
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