Mazda will preview new crossover with Frankfurt concept
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TOKYO - Mazda Motor Corp. will unveil an SUV/cross over theory at next month's Frankfurt auto-show that might preview a variation of an existing nameplate or an up date of the aging CX9 cross over.
Dubbed the Koeru, the notion showcases the newest embodiment of the Mazda brand's muscle Kodo design language.
The layout plans to impart "the strength and energy of a wild creature while keeping a feeling of tasteful dignity," Mazda said in a statement nowadays.
The title Koeru comes in the Japanese term for "transcend" or "go beyond." It references Mazda's aspiration to transcend "present class standards and stereotypes" using the car.
The idea gets the sculpted fenders of the CX3 compact cross over. The CX3 is currently on-sale in Japan and Europe and starts in the US this summer.
Mazda failed to give specs or measurements for the Koeru.
A spokesman stated the Koeru would have been a close to-generation theory suggesting strongly in the marketplace-ready layout.
The Koeru could be a preview of a sporty Mazdaspeed variant of the present subcompact CX3 or compact CX5 cross-overs, which currently present Kodo styling, or a re-fresh of the CX5.
It could likewise foreshadow the appearances of a CX9 alternative. An up date of the mid-size car crossover is anticipated to debut in the La show and go on-sale early next year.
The coming of a fresh crossover alternative would assist Mazda faucet booming need for crossovers and SUVs.
Despite lower revenues of the long in the tooth CX9, Mazda's U.S. truck sales increased 1.9% through July and its two trucks accounted for 43% of the business name's overall revenue. Mazda's auto sales, by comparison, fell 0.9% in the interval.
It's possible for you to reach Hans Greimel at [email protected]. -- Follow Hans on
Tags:
Frankfurt Motor show
Mazda
CX3
MazdaSpeed
Crossover
SUV
Marketing
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