AT&T readies exclusive content for connected cars

NY -- AT&T Inc. is gearing up to to create linked auto users unique content-such as movies and games that can be streamed onto private cellular devices after this year, AT&T's senior vice-president of emerging apparatus Chris Penrose stated.
"It is not any different than having the ability to hook on a Wifi hot-spot everywhere and get use of content you currently sign up for and get exceptional content you may just get in the rear of the car," Penrose stated.
AT&T has registered eight auto-maker associates, including Gm, Audi AG and Ford Motor Co., to connect autos with Web accessibility. The aim would be to offer free or paid content only for linked auto users and promote more information, Penrose stated in a current interview.
AT&T is speaking to auto industry associates and content businesses to bring new message like "unique" exhibits or gaming amounts on telephones and tablet computers in linked automobiles, Penrose stated.
This may be in addition to subscription services like Hulu and Netflix.com that customers can already stream on cellular devices.
Most Americans currently possess a cellphone, as well as the $1.7 trillion U.S. wireless sector is turning to linked automobiles and apparatus for increase. Besides being the crucial conduits that deliver information, telecom players like AT&T are trying to pull revenue from content.
General Motors has started examining new message on its OnStar in-car support best-known for linking drivers to live operators for directions or crisis help.
The subscription-centered support, which likewise sells information to motorists, has special offerings plus some exclusive message on programs like Famigo, an educational program for kids, and TumblebooksTV, a children's electronic publications program. In addition, it has retail partnerships with Dunkin' Donuts and travel-booking website Priceline.com for place-based offers.
AT&T is investigating business plans including sales share for information, content and marketing with car companies, content and retail associates, Penrose stated without sharing special details.
AT&T is working with carmakers to create a jump page or a portal site for customers to login to get content, get car support upgrades and get information, he explained.
"Lots of (content and offerings) may be focused to the make and models of the automobiles. (AT&T's automobile associates) have got a lot demographic info understanding who is buying which kind of automobile, which kind of content that's likely to be most important."
Contact Automotive News

Tags:

Information Technology
Technology
Ford

General Motors
Vehicle Technology
Audi
Marketing

Read Source

17.05.2015
ID:1995

More news from this source:

1. Tell us about retail high achievers under 40
2. Suits target price-fixing parts makers
3. Soaring on the wings of the snowbirds
4. Volvo recalls 59,000 cars over software fault
5. Hyundai Ioniq targets Prius, but not in sales