American Honda 'big winner' in annual 'Car Wars' report

THE MOTOR CITY -- American Honda, poised to re design almost all of its nameplates through the 2019 model-year, will probably get U.S. market-share in the next four years, according to the yearly "Car Wars" report from Bank of America Merrill Lynch.
Honda is anticipated to redesign a mean of 2 4 percent of its own nameplates annually in the 2016 through 2019 model-years, the report states, meaning that 9-6% of the firm's portfolio is going to have been re designed by the conclusion of the interval.
By distinction, the sector total is expected to re-design a mean of one-fifth of its own nameplates annually through the 2019 model-year. The effect, the report concludes, is that Honda's market-share and profitability should increase through the 2019 model-year.
"Honda actually is the big winner as we look only at that year's research," Lender of America's U.S. vehicle analyst, John Murphy, informed journalists on Wednesday at an Automotive Press Association lunch. "When you take a look at their product portfolio, essentially everything is going to be relaunched in another four years."
Following a short lull in goods redesigns throughout the 2014 and 2015 model-years, the report states, Honda is anticipated to grab its cadence. The automaker's market-share was 9.3% at the end-of 2014, but fell to 8.8% through May this yr. The report states Honda's market-share increases as it sees the rate of car re-designs.

Crossovers and SUVs
The auto-maker is likely to re-design the Honda Civic, Pilot, cr v, Odyssey and Accord, along with the Acura RDX and MDX from the 2016 through 2019 model-years, the report claims.
The report calls car companies will start 193 new or redesigned models in the US from the 2016 through the 2019 model-years, on average 4-8 per year, 26% higher than the annual average between 1996 and 2015.
Fiat Chrysler Vehicles is likely to be shut behind Honda in goods redesigns in the 2016 through 2019 model-years, the report claims. FCA is likely to to displace 2-2% of its portfolio annually. FCA has a let up in its merchandise cadence in the 2016 model-year, in line with the report, but hasten from 2017 through 2019.
A more powerful auto business signifies product improvement rivalry is going to heat-up, in line with the research.
The best sections: cross-overs and SUVs.
Honda's and FCA's new version volume mixture skews toward cross-overs and sport utility vehicles in another four years.
However, the report warns that having a lot of crossovers in time to come-product pipe-line is high-risk.
"It becomes a busy section," Murphy stated. "With this much merchandise, there's an actual threat cost could come under pressure."
More great times
Before presenting the report, Murphy stated that Bank of America Merrill Lynch calls U.S. light-vehicle sales to peak at 20-million in 2018.
Industry analysts and executives demand U.S. deliveries of 17.8 million new automobiles in 2015, topping the prior record of 17.4 million established in 2000. The U.S. business sold 1,634,952 autos in-May, the most for any Might actually.
"The power of last month isn't a thing that is fleeting," Murphy stated.
Typical showroom age of vehicles is likely to reach a low of 2.1 years in 2018 when the industry reaches its summit, but Murphy stated that sort of turn around will not be sustainable for extended.
"Getting to five-year life-cycles, or 2.5 year common ages, is going to be likely the last quit on how quickly this can go," he stated.
The the lower of an typical 2.1-year old car age in 2019 is a by product of lots of older vehicles being re designed. In the past few years following the revenue peak, Murphy stated, typical showroom age should wander back up to 2.5 years.

It's possible for you to reach Nora Naughton at [email protected].

Tags:
Analysts' Opinions
New Products

Honda

Marketing

Read Source

02.06.2015
ID:2190

More news from this source:

1. Tell us about retail high achievers under 40
2. Suits target price-fixing parts makers
3. Soaring on the wings of the snowbirds
4. Volvo recalls 59,000 cars over software fault
5. Hyundai Ioniq targets Prius, but not in sales