Dodge brothers return in a new set of ads

Dodge is returning to its origins again in a fresh round of Dodge Brothers advertisements, which start this week.
The four advertisements, which emphasize the 2015 Dart and Durango and the Scat Pack trimmings of the Challenger and Charger, were directed by Oscar-winning actor Adrien Brody.
The places, created by service Wieden+Kennedy, will air on network and cable program stations during primetime sports and entertainment programming including NASCAR races, Mlb and "Undercover Boss." The areas have social networking parts on Fb, Instagram and Twitter that enthusiasts can follow using the #DodgeBrothers hash-tag.
The first set of Dodge Brothers advertisements started airing in October.
"Now's Dodge automobiles have the exact same fire for operation as John and Horace Dodge created in the initial vehicles they created more than 100 years past," Olivier Francois, CMO of Fiat-Chrysler Cars, stated in a statement. "The first 'Dodge Brothers' effort we ran a year ago as a party of Dodge's centennial was so effective the brothers are now back in this cinematic 'season two.'"
The 60-2nd "First Dodge" advertising reveals the competitive nature of John and Horace Dodge grown early on. The brothers see a child using a bicycle and determine to best it by concocting a bicycle of their very own, the primary vehicle they ever assembled.
Another three advertisements are 30 seconds apiece:
In "Drive By," John and Horace ruffle feathers in a turn of the century country-club as they pull-up in a Durango while smashing the BeatsAudio program. The tune is titled "No Flex Zone," that will be performed by hiphop duet Rae Sremmurd.
"Discovery," which functions the Scat Pack Charger and Challenger, exemplifies how difficult it's to make a Dodge advertisement without carrying out a burnout.
The brothers lob a lively shot at non-Dodge proprietors in "Morse Code." While sitting in a Charger, the brothers deliver an email by flashing the lights.
The "Morse Code" youtube.com video is accompanied with a code in its description that some consider is the real message in the video, but that is wrong.
An FCA spokeswoman supported to Automotive News now that the Dodge Brothers are in fact saying, "I Had rather walk than drive your automobile."

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Marketing
Advertising
Dodge

Marketing

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09.06.2015
ID:2269

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