Fiat Chrysler launches 3 youth-targeted ads during American Music Awards

Fiat Chrysler cars, in still another highprofile marketing move, found three places throughout tonight's program of the American Music Awards on ABC.
The places, ranging from 30 to 90 seconds, targeted a youthful audience.
"The usage of audio in this effort gives us the chance for connecting with millennials through a common love," Olivier Francois, FCA's international chief marketing officer, stated in a statement. "Our scheme to approach each business name just like a 'play list' empowers us to achieve across genres, enabling us to assess a couple of the very most significant advertising 'boxes' -- brand-building, providing each voice a unique persona and relevancy to your targeted audience."
This is the second straight year that FCA has marketed through the American Music Awards.
For the second consecutive year's 90-2nd place, FCA teamed with vocalist Charlie Puth of Atlantic Recording Corporation and his tune "One phone Away."
Vocalists Sofia Reyes, Brett Eldredge and Ty Dolla $ign produced cameos available, which highlighted a Fiat 500X, Ram Rebel, Jeep Renegade, Chrysler 200, and Dodge Charger and Challenger in places to the other side of the U.S.
Although to-night was the sole time the advertisements were planned to air television, a more-kind movie of "One contact Away" is going to be on Puth's Vimeo page.
FCA's 2nd place, which was 60 seconds, was a number of youthful artists from Interscope Records. Skylar gray, Pia Mia, Tory Lanez and BORNS , dubbed "stars of tomorrow" through the advertisement, were paired using a Ram 1500, Jeep Wrangler, Dodge Charger and Chrysler 200.
Eventually, Fiat had A-30-second position with a cappella group Pentatonix from Sony audio team and its own tune "Sing."
Important moves to come
The places Sunday evening follow the same strategy FCA took for last-year's display and come-on the heels of a autumn effort linking FCA to the "Hunger Games" film. Up next is a "Star Wars"-themed effort which will break in December. An consolidation with "Zoolander 2" is also in the works.
The Hollywood tactic comes from Francois, whose scheme would be to give all the marketer's vehicle brands a distinct character by linking them to pictures and music.
"Every manufacturer has a unique playlist. It's a unique sound," Francois told Advertising Age in a interview." The AMA's, he added, "helps me make each manufacturer distinctive from another one."
Advertising Age is a joint venture partner of Automotive information.
Hunger Games, Star Wars
For last-year's awards-show, Chrysler arranged big name gift including Eminem and Imagine Dragons for advertisements -- as well as the plan itself included an on-stage look of a 1965 Chrysler 300 lowrider in a performance by Fergie.
Francois proposed the auto-maker purposely dedicated to up and coming stars in 2013. Most advertisers prefer to use "really well-known music-- some thing that everybody knows," Francois said. But FCA attempts to be "well informed [and] more gutsy" using its tune selections, he added.
FCA also eschews alleged "grade 2" advertisements that many of automakers usually run in the close of the yr that make more logical pitches including on cost bonuses.
On the airwaves, "every one is crying to get a cost," Francois informed marketing Age. FCA could consider that strategy, Francois said, but will have to outspend challengers to be seen. And so the automaker rather has sought to obtain relevance by linking to large end-of-yr entertainment attributes, including "Hunger Games" and "Star Wars: The pressure Awakens."
The Star Wars effort will start in December, Francois said. While autos do not perform a part in those two films, FCA has still another offer with "Zoolander 2" -- which is established for a February launch -- that contains a more conventional product placement. Ben Stiller's character will drive a Fiat, Francois stated.
FCA associates using the "largest hits of the second as they're important in this instant," he said. "If I could incorporate in a harmonious way -- in a intelligent way -- with their concept, it is a pure triumph triumph," he added.
"I take up some relevancy from from their website," he said. "And for them certainly it is about providing them with much more visibility and step-by-step use of media."
Music movie views featuring FCA merchandises on youtube.com have attained 3 billion, the organization said.
FCA's U.S. sales were up 15-percent in October, its 67th consecutive month of year-over-year sales increases.
Advertising Age provided to the report.

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22.11.2015
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