Fiat will add models, sales points to growing Abarth unit

TORINO -- Fiat's Abarth component, which will be on course to improve sales by 50 per cent in 2013, programs to more than double its international car dealer network as it expands its line, stated Paolo Gagliardo, who heads the operation subbrand.
Abarth is on-course to boost international sales to about 10,000 automobiles this yr, Gagliardo informed journalists here early this month, despite just offering tuned variants of the Fiat 500.
Next yr Abarth will include a fresh version, Gagliardo said without being special.
Abarth's head of m&S, Fabrizio Simoni, told Automotive News Europe the trade name needs to offer variations of Fiat's 500X sub-compact SUV as well as the newest Fiat 124 Spider, however he declined to say when the designs would start.
'Keep expanding'
"We need to keep expanding and stabilize in a specific degree," Gagliardo stated, without providing an approximation of what that amount might be. He explained the business name now has 300 Abarth revenue factors within present Fiat car dealers and certainly will enlarge that to 750, without providing a time frame.
He explained that Abarth revenue were worth a lot equally to car dealers also to parent company Fiat-Chrysler. "Itis an enormous business opportunity. Our automobiles are superior-priced," he explained, including that Abarth versions of the Fiat 500 beginning at 18,000 euros ($19,000) compared with a the 13,600 starting value for a base 500 form in Italy. The amounts just grow from that point. "You discover new Abarths marketing for up to 40,000 euro even 50,000 euros," mentioned Gagliardo, who declined to disclose Abarth's typical profit margin. Rally yield
A mockup of the 124 Abarth roadster was demonstrated on the side-lines of the function into a select group. The automobile is essential because a source in the occasion said Fiat would make use of a high performance version of the 124 to make its come back to the World Rally Championship. Fiat's last achievement in the WRC arrived in the late 1970s and early '80s with the 131 Abarth.
The supply had no technical information on the race-car but stated the Abarth variation of the 124 that will soon be sold in car dealers will use higher power variations of the 140-hp 1.4-litre turbocharged gasoline-engine in the pipeline for the foundation Fiat 124, which goes on-sale in Europe in next May.
Top marketplaces
Abarth's largest markets are the United Kingdom and Italy, which now tie for first place in revenue, Gagliardo stated. The united kingdom arm of Abarth intends to boost its car dealers to 105 by the end-of next yr from 6-8 now, a spokesman stated. The third-largest market is Japan, where the 124 Abarth is going to be constructed alongside the 124 Spider, the source mentioned. Both Fiats are variations of the new-era Mazda MX5.

Abarth's aspirations

-- Raise international sales points to 750 from 300-- Boost line to 3 from 1-- Boost revenue 50% to 10,000-- Reunite Fiat to the World Rally Championship

It's possible for you to reach Nick Gibbs at [email protected].

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Fiat
Mazda
MX5
Europe

Japan
Abarth

124 Spider

Marketing

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26.11.2015
ID:3306

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