Ford revives high-end Limited F-150 for 2016

THE MOTOR CITY -- Ford Motor Co. is reacting to soaring demand for high end pick-ups by introducing a Restricted variant of the F150 that will begin at about $60,000 and probably best $70,000 when full of choices.
The F150 Constrained, which Ford is unveiling now in La, will go on-sale this winter as a 2016 version. Its characteristics include 2-2-inch polished aluminum wheels, Mojave leather seats and inside accents manufactured from aluminium and fiddleback eucalyptus. Each truck's generation number is laser engraved in a VIN plate on the center-console lid.
"The F150 Constrained sets a fresh bar for what discerning clients ought to expect in a high end truck," Raj Nair, Ford's product development leader, said in a statement. "We are including section-unique technologies, and characteristics that enhance productivity, comfort and capacity with distinctive style."
Ford supplied a Small trimming on the 2013 and 2014 F150, in a beginning cost around $53,000, but discontinued it when introducing the aluminium-bodied 2015 version.
In the initial half of the year, Ford stated 60% of Fseries sales were alleged large-set trimmings: Lariat, King Ranch and Platinum. Consequently, the truck's common trade cost has jumped 9% to $44,100 from a year-ago.
Although the Limited trimming is not anticipated to sell in huge numbers, it provides Ford still another method to optimize sales from the enormously lucrative F series line. Its beginning value is all about $10,000 more than that of the Chevrolet Silverado High-Country, $8,000 more than a Ram 1500 Restricted and the same as a BMW X-6.
Exact pricing will likely be announced after this summer.
"There is plenty of individuals who purchase trucks as both a work device as well as a status image," mentioned Karl Brauer, senior manager of penetrations for Kelley Blue-Book. "You've plenty of rich businesspeople that have the funds to purchase an exceptionally competent and exceptionally luxury truck. It is no fiscal stretch for all these individuals to devote 50 or 70 grand."
Ford offered about 190,000 f-series for more than $50,000 last year, TrueCar believed, out-selling BMW's 3, 5 and 7 set united and the whole Audi brand.
The F150 Limited will have a 3.5-litre, Eco Boost V6 motor, which is a $400 choice on the King Ranch and Platinum trimmings. It is going to have unique grille, lifted "Small" inscription on the hood as well as a satin-chrome exterior accents. The inside includes massaging front seats, a Sony 10-speaker audio system and scuff plates with "ice blue" back-lighting.

It's possible for you to reach Nick Bunkley at [email protected]. -- Follow Nick on

Labels:
Layout
Ford
F150
Truck

Marketing

Read Source

21.07.2015
ID:2516

More news from this source:

1. Tell us about retail high achievers under 40
2. Suits target price-fixing parts makers
3. Soaring on the wings of the snowbirds
4. Volvo recalls 59,000 cars over software fault
5. Hyundai Ioniq targets Prius, but not in sales