Hyundai Ioniq targets Prius, but not in sales

SEOUL -- Hyundai Motor Co. plans to overcome the Toyota Prius at its own game with the new Hyundai Ioniq hybrid vehicle, the Korean manufacturer first committed hybrid vehicle. The Ioniq not only targets Prius-like fuel-economy, it edges the planet best selling hybrid vehicle on power, functionality and size. Its styling can also be arguably less polarizing. The Ioniq's small sales goal of 77,000 a yr worldwide reveals that Hyundai understands the the task forward in getting on a automobile nearly interchangeable with hybrid vehicle driving. On the other hand, the fourth generation Prius has reserved 100,000 orders in Japan alone because going on-sale therein December. Even in the event the Ioniq does not come close to the Prius' quantity, though, the new nameplate performs an equally significant part for its business name. For starters, it begins a daring electrification drive for Hyundai and its own sib brand, Kia. The Ioniq's hybrid vehicle technology is the same that underpins the Kia Niro hybrid vehicle crossover and forms the foundation to get a blitz of other coming hybrid vehicles and plugins. Hyundai intends to introduce 2-2 ecofriendly versions by 2020. In addition, it reinforces another significant strategy for Hyundai: the arrival of its own Genesis high-end brand. With Genesis' line of large and strong engines, exemplified by the G-90 5.0-liter V8, Hyundai wants more eco-friendly automobiles to match corporate average fuel-economy guidelines. The newest hybrid vehicle offerings also needs to enhance Hyundai's status as a laggard in electrified drivetrain technologies, stated Andy Bae, IHS Automotive's senior analyst for Korea. In a few ways, the Ioniq matches or even surpasses the Prius. It starts using the automobile's sleek aerodynamic hatchback shape. Unlike the Prius, which shoves the styling envelope with jagged angles and daring tail fins, the Ioniq cleaves nearer to to normal. Hyundai executives simply take pains to stress the automobile will not seem just like a hybrid vehicle. That styling might throw a broader net of possible future customers.

Hyundai Ioniq vs. Toyota Prius

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21.02.2016
ID:3507

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