Toyota lowers global sales target for new Prius
TOKYO (Reuters) -- Toyota Motor Corp. reduced its international sales goal for the new Prius gas-electric hybrid vehicle, as reduced gas costs reduce need for fuel-efficient automobiles.
The fourth generation Prius, which went on-sale in Japan now, will start early next year in Europe as well as the U.S.
Toyota now targets typical worldwide annual revenues of 300,000 to 350,000, the budget of the 300,000 to 400,000 yearly sales goal for the preceding version.
A Toyota spokeswoman stated a drop in yearly sales for the hybrid vehicles because 2013 was one factor supporting the auto-maker decision to reduce its sales goal.
Lower costs in the pump
A near halving in international petroleum prices because the middle of a year ago, nevertheless, has cut pump costs, prompting motorists on the planet 's largest automobile market in the United States and beyond to dump fuel-efficient versions for parcheder SUVs.
U.S. gas costs are now at seven-year lows and according to Toyota's monthly revenue records, U.S. sales of Prius collection versions have dropped 12% in the year to November from the same period last year.
The newest version Prius begins at 2.43 million yen ($19,807) in Japan or or around 19% more than the preceding version. It's going to be found in North America As Well As Asia in January, and in Europe in February.
Toyota claims the organization is targeting A - 20% improvement in fuel economy and carbon dioxide emissions for the newest Prius underneath the European testing cycle in comparison to the existing version.
The decrease would imply the Prius' cheapest CO2 emissions would be about 70 grams per kilometre compared with 86g/kilometers in the present model. The automobile's gas usage would fall to about 3 liters/100km (78.4 mpg U.S. /94 mpg UK) from 3.9l/100km (60.3 mpg U.S. /72.4 mpg UK).
Toyota controls the gas-hybrid automobile marketplace, producing 8 million of the over 9 9 million automobiles on the way worldwide. About 4 million of these are Prius automobiles.
Automotive News Europe contributed to this report
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