Mazda launches 'Driving Matters' campaign
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Mazda has established a brand new advertising campaign, introducing the motto "Driving Issues."
The newest messaging can be said to be an expansion of the Game-Changers effort, aiming to make an emotional link to the business name. Person ads will emphasize different areas of the driving experience, correlating each with focal characteristics of Mazda vehicles."Through the Driving Issues effort, consumers can get a peek at why driving issues so much to Mazda and and just why we obsess over every detail in developing our automobiles," stated MNA advertising VP Russell Wager. "Be it for security purposes or for keeping our 'fun to drive' character, it all comes to the fact driving issues to our clients also it issues to us."The initial section, titled "A Motorist's Lifestyle," will reveal a motorist's major life phases related to driving and vehicle ownership, for example obtaining a permit, purchasing a first car, raising a household and ultimately receiving a 'benefit' automobile. The firm proposes that its present "Zoom-Zoom" tag-line will continue to function in advertising material, though it'll presumably consider a backseat to the newest Driving Matters motto. Read Source
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