Nissan Datsun to be Brought Back after 30 Years
In the 1970’s the Nissan Datsun was a choice for motorists who wanted an efficient car. However, thirty years ago it had outstayed its welcome in the market and was killed off. However, the company have now decided to bring it back.
A new model has been unveiled in India recently which is to be aimed at people buying cars for the first time. It will go up for sale in India next year for just the equivalent of £4,500 and will also be available in Russia and Indonesia.
The car looks very much more modern than the old design and is targeted at the young who want to own a new car at a good price. However, the Indian car market is struggling at the moment as the economy there is slowing and the interest rates are rising. However, they are hoping that they will be able to have 10% of the market share in India in 2016. This is compared to them just having a 2% share of the market this year.
Carlos Ghosn, the chief executive of Renault-Nissan, explained that the company ill start to target middle class car buyers in South America and the Middle East if they get the success that they are hoping for in India.
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