Peugeot reduces its costs because of its model 308
According to the official statement of the head of the Peugeot brand, the company plans to reduce its costs due to launching of the new 308. The brand’s stock has grown up significantly during 17 months.
On account of loss of 576 million euros, the auto manufacturer had to decrease the cash-consumption by fifty percent by February this year. The carmaker plans to close the plant and cut over 11,000 workers and at the same time start producing more vehicles that are expensive.
The novelty is expected to come on sale on 12 September this year in France. The novelty will be in conformity with standards and high quality for this mid-sized cars’ segment, putting the brand into the premium auto manufacturers in Europe.
The new 308 will replace of a vehicle of 2007 focused on families, living in cities. The price of the novelty will starts at 17,800 euros. This Peugeot is the main rival of the Volkswagen Golf. According to the brand’ data, about 115,950 vehicles of the current model was sold.
The novelty will be introduced at the Auto Show in Frankfurt this September, and then it will be present at other Auto Shows in Italy, Spain and Germany. The 308 model will also be launched in the largest car market China, it is expected that the models will be on sale widely abroad by the turn of 2014.
The new Peugeot model is named the 308 R. this car is equipped with a 1.6-liter four-cylinder engine, which has the output of 207 horsepower.
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