Will Chrysler's revived Wagoneer be a new Woody
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Fiat Chrysler (FCAU) is bringing back the Jeep Grand Wagoneer, among the very first high-end SUVs, in 2018 after a 2-decade absence. And and that is resulting in conjecture the automaker will even resurrect the car 's iconic (though phony) wood-panel layout called a "woodie," or in the Wagoneer's situation, "the Woody."The automaker is not commenting on a potential return of the Woody, but that has not ceased media guess from reaching a fever pitch. Ad Week, for example, noted that supporters of the car are "freaking out about its potential return." Automotive Information has mentioned it as h-AS Vehicle and Driver. A column on Bloomberg lately encouraged folks to get Jeep Grand Wagoneers produced between 1984 and 1991 forward of the anticipated rollout of the newest iteration."These Were were not without their faults," mentioned Chip Miller, who runs Wagonmaster, a Texas company in Kerrville, Tx, that restores and sells the automobiles, in an interview with CBS MoneyWatch. "They're a car some folks love and some folks want to hate."Kaiser-Jeep first launched the Wagoneer in 1963, with faux wood cut several years after. The vehicles shortly became part of pop culture, thanks to the iconic 80s' television series "Magnum PI." Nostalgia for the Woody appears to be powerful among folks who grew up with them. Data from traditional vehicle-insurance specialist Hagerty mentioned by Bloomberg reveals that average costs for the automobiles have soared more than 3-5% in the past five years. Some greater-end illustrations bring in costs of about $70,000. Sellers do not anticipate the newer Grand Wagoneers to depress the need for the traditional ones and notice supporters are expecting their return. "They they have a wonderful, classic appearance," Jeff Kobs, who possesses a Richardson, Tx, car and truck dealer that restores Grand Wagoneers, informed CBS MoneyWatch, including that lots of purchasers have "memories connected" with Woodys. "They feel like there is cookiecutter automobiles on the way now, plus they need something which is slightly different, something which is unique."Fiat-Chrysler has has had again legacy manufacturers in recent years including the Barracuda, Charger and Dart combined with Hemi engines, which gets auto specialists believe that the automaker is going to do the same using the Woody. Resurrecting the trade name also makes sense provided Jeep's present market position. In line with the auto-maker, Jeep revenue soared 18% in August, the most of the organization 's brands."This is a no brainer for Jeep since they're on fire using their revenue," said Eric Lyman, an analyst with TrueCar, in a interview with CBS MoneyWatch. But missing an SUV with three-row seats is "a gaping hole in their own line."Most individuals do not use that third-row but enjoy to have it accessible for occasions when when they do want it and are prepared to spend for it. Fiat Chrysler has stated the brand new Wagoneer will take on upper-finish SUVs like Range Rover. Among many questions regarding the possible return of the Woody is whether the panels would really be manufactured from wood this time."Stranger things have occurred in the auto industry," Lyman stated. "If this car should happen to start today ... (and) that they had a low-volume, special version, quite expensive sort of topline version that is genuine wood and was a throw-back to the automobiles that were out 30, 3-5 years ago, it'd do extremely well."Truly, the strength of nostalgia may possibly end up being overly powerful for Fiat-Chrysler to blow off. Read Source
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