The allnew Ford Ka Idea - a smooth, compact hatchback which includes quality engineering, bold design and advanced systems - envisions a fresh option for other important markets all over the world and entrylevel urban customers in Brazil.

The car strategically positions the business to address global need for sub-B compact vehicles, a section that's projected to grow to about 6.2 million automobiles by 2017.

Created with many features generally reserved for pricier vehicles, it provides class-top fuel-economy, a roomy inside with comfy chairs for five, best-in-class ac, plus a plethora of useful technologies like a fundamental docking station for mobile phones and Ford SYNC(registered company). All these are conveniences which are essential for compact car customers that are requiring an ever more robust bundle of attributes at an attainable cost.

"It will please customers with its modern design, intelligent technology, focus-todetail quality and brilliant craftsmanship. Additionally, it shows the continuing relevance of our engineering capacities and South American style to serve markets all over the world. It is actually another international design and engineering landmark for Ford."

The Ford Ka Idea is the 2nd car produced by Ford Brazil following a highly-successful EcoSport compact utility. It represents a crucial entry in emerging markets for example South America and South Asia, that may collectively constitute 44% of the sub - B compact car segment by 2017. The Ka Idea positions Ford as a powerful alternative and exemplifies the firm's One Ford assurance to serve clients in most markets using a complete group of vehicles.

From a design perspective, the Ka Idea provides various global Ford design cues like the trapezoidal front grille and comprehensive surface lines, which mirror the plan DNA of Ford's next-generation of global vehicles. While daring, elongated headlamps increase the long, slender expression of your body, the hood conveys efficacy and precision. Sweeping, curved lines going in the very front part of the vehicle for the back produce a feeling of motion. The roofline rises in the backside towards the trunk-lid, in which a spoiler, conspicuous lines and big taillamps add a powerful visual component.

The Ford Ka Idea includes a best-in-class interior-design with quality craftsmanship not frequently seen in this kind of attainable vehicle.

2013 Ford KA Concept