Hyundai Santa Cruz Crossover Truck Concept 2015

This theory that is unique represents an entirely new interpretation of truck utility to get a fresh generation of buyers, particularly Millennials, who represent the second-biggest population of auto buyers.

"This new crossover lets them all the expandable utility they require throughout their busy week, from work-life professionalism, to societal interests, to an entire number of outdoor pursuits, with no normal compromises they've begun to expect in the business's current product offerings."

URBAN ADVENTURERS

Modern urbanization is affecting the marketplace in a way that is broad, which tendency is particularly powerful with raising congestion, and young adults, who face tighter parking on roads and parking garages. These tendencies will not be confined to a particular area of the U.S.; they are occurring in urban hearts everywhere.

SANTA CRUZ THEORY

Santa Cruz does not focus on all the same characteristics as conventional pick-ups to satisfy the particular needs of the Urban Adventurers. It is built to fulfill with more of their want for maneuverability, efficacy and expression. Hyundai designers created a bold design that carries this lifestyle, having a broad, sure footed position and a competitive side-profile rake. The front view features an erect, grille that is hexagonal with cascading lines framing the sides, double lens-free, headlamp projectors that are honeycombed, and LED fog lamps that are outstanding. The side profile is highlighted by outsize wheels, Michelin(registered company) tires using a specific tread design, centre-locking hubs and yellowish Brembo(registered company) brake calipers.

For easy accessibility to the back seats, Santa Cruz features suitable, back-hinged back doors which integrate seamlessly together with the front door layout. The wheel arches, roof, and bed rails offer suitable tie down cleats for fastening freight of sizes and shapes. In the back, the idea presents exceptionally- bed types that are contoured, as well as for additional utility, the bed that is expandable is easily reconfigured for longer freight, utilizing a drawer that is unique -like slipping function.

Santa Cruz additionally offers Hyundai's HTRAC(registered company) All-wheel drive system, so there is no stress about getting those snowboarding "new tracks" right following a thunderstorm moves through.

The style is streamlined that is purposefully, its entire footprint resembles a little CUV, and even though it's four doors and seats for five. These measurements allow it to be perfect for navigating a tight parking spot or the urban jungle that a lot of pick-up motorists usually must pass by. Regardless of the action of the day might bring -- all that filthy, sweaty, wet, sandy, bulky equipment stays in the rear of the truck separated in the passenger compartment.

Through the job week, tools for that early morning hike or after-work ice hockey match remains locked in the rear, under an incorporated, stiff tonneau cover when not wanted, that handily retracts. It not only keeps things safe and out of sight, additionally, it keeps the inside fresh and clean. Santa Cruz is an ideal vehicle for the ones that need the characteristics of a CUV, but nevertheless have filthy material that goes "in the rear."

Hyundai Santa Cruz Crossover Truck Concept 2015

ADVANCED TAILGATE EXTENSION

Occasionally, there are those demands that call for a lot more cargo room; that is why Santa Cruz has an advanced tailgate extension which allows the bed length to be enlarged whenever those "just in case" moments appear. The extension is ideal for everything from an epic mountain bike excursion to bringing home classic motorcycle or an antique chest that is right for restoration. When fully stretched, the bed span of Santa Cruz is not dissimilar to a midsize pick-up, supplying the capacity to carry more than its compact footprint would indicate, yet when desired.

A number of the past of the business efforts to mix truckbed flexibility with passenger car characteristics were restricted because they did not deliver the practical advantages the customer anticipated. Most attempted to straddle the line by bringing conventional truck buyers with endangered merchandises in the same price point, neglecting to provide any advantages that were identifying. Santa Cruz is not an option so payload, towing and ground clearance weren't targets that are primary.

Hyundai research shown that not everyone who would like an open-bed vehicle is not unwilling to take the tradeoffs which come with this. Before, little trucks accounted for half of pick-up sales, and they were especially popular. Now, that same youthful truck marketplace is virtually nonexistent, and millennials under 30 represent only seven percent of pick-up purchases. Girls, who purchase a lot more than half of all CUVs sold account for 10 percent of pick-up sales. Santa Cruz is intended to satisfy the customer needs the existing truck merchandise offering is not really satisfying.

Santa Cruz is for the growing population who pursues the world otherwise and sees, people who desire all of the conventional characteristics of CUV that is little, but desire the day to day versatility of an open bed. It is the crossover truck which matches with the unexpressed demands of Urban Adventurers.