Dealer's drone shoots video to stand out

The Jeff Wyler Automotive Family near Cincinnati is certainly going to new heights to wow car customers. The 14-car dealer group has bought a drone -- a remote controlled, unmanned plane -- to enhance promotional material, social networking efforts and car-shipping parties, mentioned ecommerce Director Kevin Frye. "In an extremely competitive marketplace, the need to identify yourself has never been more significant," Frye stated. This summer, Jeff Wyler Automotive compensated $1,200 for the drone with a high definition, Go Pro camera mounted beneath the the plane. The cam is gyro-stabilized to reduce bouncing and disorientation while creating high quality aerial pictures and movie, Frye stated. Frye, a former U.S. Navy aviator, said the drone is enjoyable to fly. But Jeff Wyler Automotive has significant ideas for this. Maybe the trendiest use is to supply clients taking delivery of automobiles having a unforgettable movie. The camera will document sales people handing over keys, hover pictures of the motorist through the passenger window as well as the automobile leaving the car lot. That is the sort of special movie that clients may wish to post with their Facebook pages as well as other internet sites, supplying Jeff Wyler with in direct marketing, Frye stated. Frye sees numerous other uses for the drone. He explained the Jeff Wyler Automotive movie group has began experimenting with aerial pictures of stock lots to reveal shoppers the broad variety that every shop offers. The drone may safely fly-up to 400-feet for the wideangle photographs needed seriously to reveal stock, he explained. Also, the movie group has began shooting b roll movie and pictures of car dealer outsides, symbols and automobiles, Frye stated. Those will be convenient as the group sends car movies and pictures to shoppers every time they inquire in regards to a car both electronically or by telephone.
Frye: Indirect marketing

Frye said the usual manner of getting airborne car dealer footage, employing a helicopter, can very quickly cost $800 or more for one go around. Simply having that skill with all the drone almost pays for the price of it, he said. Other uses include capturing non-profit and promotional events in the shops or emphasizing Jeff Wyler's contributions to the neighborhood. As an example, the drone is used to shoot the building site of a brand new elementary school for the Town of Milford, where Jeff Wyler headquarters are found. In addition, it could report parades and fun runs. Most of the movies and pictures will soon be posted to put away web sites and social networking stations, feeding these actually-famished animals for fresh message, Frye said. The Jeff Wyler team rates No. 3 9 on the Automotive News list of the best 150 car dealer groups centered in the United States with retail sales of 19,752 new automobiles in 2014. Frye is not any stranger to drones. In 1990, through the build-up to the Gulf War against Iraq, Frye flew on low-altitude missions that needed military planes to keep clear of early U.S. drones circling battle fields and waterways. Having said that, Frye and employees nevertheless possess a learning curve on how better to fly and deploy the drone, he said. The drone could be flown by viewing a computer screen on the floor, mentioned Dan Dorsey, Jeff Wyler multimedia manufacturing supervisor. However, the team continues to be using 2-man teams with one viewing the computer screen to find out exactly what the camera is capturing along with another acting as a spotter to maintain the drone from hitting trees along with other challenges, he said. Frye said the team is in a test period, and there is a an opportunity the video made eventually will drop the wow-factor which makes it desired now. That is a danger the group is prepared to take to get a leg on the contest. "Certain, it may come and go," Frye stated. "But when you direct, you must be prepared to bleed."

It's possible for you to reach David Barkholz at [email protected]. -- Follow David on and

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17.08.2015
ID:2675

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