Improved Subaru safety system
Next year the Subaru brand plans to present its renewed safety system including many updated functions.
New Subaru models will get the EyeSight safety system that staves off accidents. This system includes an auto-braking power system working at speed of 31 mph, adaptive cruise control, lane-keep assist, automated steering assist and a better camera.
Vehicles equipped with the EyeSight safety system cost more expensive. There are some models, which got EyeSight as a part of package, for example, the Legacy 2.5 I Premium of 2014 has the price of 26,830 dollars instead of 24,090 dollars for the package without the EyeSight system.
Sales of Subaru models with this new safety system do not take leader positions in the American market – just 8 percent, while in the Japanese car market the selling of Subaru vehicles equipped with EyeSight is 80 percent of all sales.
The corporate vice president for product planning Mr. Masuda said that low sales are related to lack of knowledge of customers in the U.S in the EyeSight technology.
In the American auto market, the Subaru brand introduced this pre-crashed system only last year for models as Legacy, Outback and Forrester. As opposite to in the domestic market, the EyeSight system was available in any Subaru models, except just BRZ sporty and mini-cars with the engine capacity of under 660 cc.
According to the statistics, most buyers prefer all-wheel-drive vehicles referring to their reliability. The safety is after reliability, exterior, fuel saving, price and brand name.
EyeSight Promotional Movie
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