Infiniti expects to become trustworthy for young customers in China
Infiniti is working on attraction young buyers who consider BMW, Audi and Mercedes are very common cars.
Three largest carmakers producing luxury models are everywhere. That is why the young Chinese people, who would like to buy luxury cars, prefer purchasing something new in comparison with the brands’ vehicles that we may see any place of the globe. The young Chinese people want to drive an exclusivity.
The Infiniti brand plans to take ten percent of all market of premium vehicles by 2020. The carmaker has to enter the Chinese auto market and leave behind Mercedes, Audi and BMW.
By the way, China is expected to take the lead over the U.S. market as the premium market number one.
The auto manufacturer plans to start launching its Q50 and QX50 in China next year. It will increase the carmaker’s competitiveness there.
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