Lexus, with summer deals, grabs monthly luxury crown over Mercedes, BMW

THE MOTOR CITY (Bloomberg) -- Lexus scored its first monthly triumph in 2013 in U.S. luxury vehicle deliveries, driving an annual summer revenue drive and the new NX cross over previous German competitors.
Lexus noted a July increase of 9.1% from a year before to 29,816. MercedesBenz posted a 1.2% increase to 27,526, and the BMW manufacturer said Monday that revenue rose 2.1% to 26,970.
The Toyota Motor Corp. brand enticed consumers with offerings like a $329-a-month lease on the $38,000 ES sedan, as the summer-sale assisted it to a Jul. win for a 2nd straight year. Low lending rates as well as a robust used car marketplace have helped gas U.S. high-end sales, which are out-pacing industry-wide increases.
"You do not need to train clients to rely on the price reduction, but this clears out their tons of the older versions," Kevin Tynan, an auto analyst at Bloomberg Intelligence, stated of Lexus's scheme. "Then, right if you have clients trying to find the bargains they just missed, it is a fresh model year."
High-End brands are leading the way as the automotive industry flirts with revenue amounts not found in at least 10 years. More inexpensive entry level versions including Munich-centered BMW's $32,950 3-Series, Mercedes's $31,500 cla class and the $34,480 Lexus NX are expanding the brands' attractiveness to younger customers.
For the entire year, Lexus deliveries have increased 14% to 188,664. BMW retains the sales-lead through July with a 6.4% improvement to 195,593. That is 3,097 mo Re than Daimler AG's Mercedes, which h-AS increased 7.7% to 192,496.
'Powerful demand'
"We continue to see robust interest in high-end utility automobiles," Jeff Bracken, Lexus group vice-president, stated in a statement. The NX, which was not accessible a yr before, accounted for 4,337 deliveries last month. The GX sport-utility car soared 20 per cent to 2,337.
For Jul., BMW was led by increases of 49% for the X3 SUV as well as the bigger X-5, which more than double D. Sales of Mercedes's Cclass auto grew 12 percent as well as the brand new GLA little SUV added 2,040 deliveries. The outcomes exclude Daimler's Sprinter vans and Smart cars and BMW AG's Mini manufacturer, which are not high-end vehicles.
Sales for Volkswagen AG's Audi soared 2 1% into a July report 17,654 and the brand's fourth-greatest month since entering the United States of America in 1970. The month-to-month boost, Audi's 55th in AROW, comprised 46% for the entry level A-3 and 4-7% for the Q5 SUV. For the entire year, Audi is up 12-percent to 111,269.
Contact Automotive News

Tags:

Dealers
Retail
Leasing
Rebates and incentives
Truck Sales
Monthly U.S. Sales

Sales
Marketing

Read Source

02.08.2015
ID:2602

More news from this source:

1. Tell us about retail high achievers under 40
2. Suits target price-fixing parts makers
3. Soaring on the wings of the snowbirds
4. Volvo recalls 59,000 cars over software fault
5. Hyundai Ioniq targets Prius, but not in sales