Nissan backs away from dealer ad attacking Trump for denouncing Mexican immigrants
Nissan Motor Co. is distancing itself from a questionable advertisement created by one of its Southern-California car dealers that reveals store supervisors whacking away at a Mexican pinata resembling Republican Party presidential nominee Donald Trump.
The movie seems to have already been created in reaction to to derogatory statements Trump got when he entered the race for president and guaranteed to pass U.S. immigration plan.
In his campaign kick-off speech in June, Trump stated that Mexican immigrants to America are "bringing medications, they are bringing offense. They are rapists."
The remarks enraged several Mexicans and brought Trump notoriety on either side of the debate over immigration, but also helped propel him in early surveys for the Republican nomination.
The movie spot by Van Nuys Nissan functions a pinata advertised as a "Donald Trump pinata," filled with with yellowish hair along with a business suit. The Trumpudo pinata is now a novelty and image of protest and indignation in Hispanic communities after Trump's remarks.
After shop supervisors hit the pinata, Van Nuys General Sales Supervisor Martin Cuevas declares, Aqui en Van Nuys Nissan, los Latinos mandan. (Translation: "Here at Van Nuys Nissan, Latinos rule.")
Nissan has started an important initiative to to focus on Hispanics, among the country's fastest-growing minority groups, and has recruited sellers from Mexico to assist some of its us stores as part of the endeavor.
Nissan overtook Honda to become the No. 2 U.S. vehicle brand among Hispanic customers in 2014, after Toyota.
On Tuesday, in reaction to to the movie, Nissan The United States released a statement distancing itself from your dealer.
"We locate these ads to be neither liable or respectful, and we don't condone the things that they symbolize," Nissan stated. "We anticipate our dealers to set up ad which is responsible and respectful and signifies the very best interest of the Nissan brand."
Nissan included that it "respects the proper of both people and private companies to practice free-speech in a accountable and respectful way."
The auto dealer failed to return calls regarding the advertisement on Tuesday.
Dealerships have poked fun at contentious politicians with advertising before.
But various on-line readers took issue with all the simple Nissan advertising. One publishing on Van Nuys Nissan's Facebook webpage accused the car lot of racism, because the pinata has blond hair.
A posting on another website indicated the Secret Service should inquire the advertising.
It's possible for you to reach Lindsay Chappell at [email protected]
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