Toyota boosts mpg, interior space on retooled 2016 Prius

VEGAS -- The Toyota Prius, a household word which has come to establish hybrid vehicles for almost two decades, was re-born here Tuesday evening together with the introduction of a larger, more gas-effective version for 2016.
Toyota did not launch power-train information on the re designed and reengineered Prius (these are anticipated ahead of the Tokyo Motor Show in October), but the firm assured the 2016 variation would be light, 10 per cent more fuel-efficient than its forerunner and -- uncommon for essentially any hybrid -- pleasure to drive.
The most recent Prius, Toyota vowed in a declaration, "will provide greatest-in-class fuel-economy among vehicles with no spark plug."
The fuel-efficiency increases resulted from smaller and lighter parts in the hybrid program, denser batteries that pack more power as well as a more successful internal-combustion motor, Toyota stated.
The outgoing 2015 Prius, with a 1.8-liter motor, is rated at 51 mpg/city, 48 mpg/highway and 50-mpg united.
To mark the occasion, Toyota hoisted a new fourth generation Prius to the night time skies on transmission lines in the very best of the Linq resort here, while the group Atlas Genius played to get a bunch of journalists, sellers and business administration.
Toyota claims styling on the 2016 Prius hybrid was inspired with a runner in starting blocks.

"Prius establish the international standard for hybrid vehicles, but now is breaking its own limits with more engaging fashion as well as fun-to-generate dynamics," Bill Fay, general manager of Toyota Division, said in the declaration. "What was once a reasonable purchase that for several clients focused on fuel-economy, is now-so much more."
That is because the 2016 Prius is the primary vehicle from Toyota to ride-on the firm's all-new modular platform that can underpin future versions such as the Corolla and Camry.
The newest platform provides the re-tooled Prius a lowered center of gravity for better management. The automobile is additionally 2.4 inches more, 0.6 inches broader, and 0.8 inches lower than the Prius before it. The modifications suggest more resident and cargo space, Toyota stated.
The Prius will additionally feature an all-new back double suspension and much more rigid body to enhance ride and driving dynamics.
The hatchback account carries over but the 2016 variation wears sharply styled sheetmetal -- particularly in the back -- which harks back to Toyota's Mirai hydrogen fuel-cell automobile.
The latest styling will still separate the Prius from other things traveling.
"It is usually been a car that establish a unique layout and goes in a unique direction," Dave Sullivan, an analyst at AutoPacific, informed Automotive Information. "It is not every really looked like another Toyota since it is essentially its own business name."
The exceptional appearances are going to have a lot of present owners to please. Not only does the Prius have a few of the greatest name recognition in the green-auto world, but nonetheless, it also appreciates a few of the very loyal clients on the market, based on Edmunds.com. With more than 3.5 million revenue since its introduction in 1997, the Prius retains a wholesome crowd.
Nevertheless, the newest version also faces an important headwind: Low U.S. gas costs that have sent revenue of alternative-powered automobiles tumbling 16% this year. The Prius family has found U.S. volume fall 17% to 125,830 automobiles through August.

Along with the 2016 version that debuted Tuesday evening, Toyota also programs an Eco version of the Prius. That edition is going to be a lot better compared to the base product, and can have somewhat different styling. Toyota declined to disclose other details or say whether it'd cost more-or-less as opposed to version released on Tuesday.
The fourth generation Prius can also be among the very first Toyota goods in the United States to come with the discretionary Toyota Security Sense program, which deals collectively safety functions such as pre-crash braking with pedestrian avoidance, lane-departure warning and radar cruise-control.
The newest Prius is likely to really go on sale at the start of next year. Pricing and fuel-economy details have not been declared.

It's possible for you to reach David Undercoffler at undercoffler@crain.com.

Tags:

Automobiles and Theories
Toyota
Toyota Brand
Eco-Friendly automobiles
Hybrid Vehicle
Prius

Marketing

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09.09.2015
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