VW's Seat brand set to launch small SUV in 2017

Volkswagen's Spanish manufacturer Seat intends to establish a sub-compact SUV/cross over by the end-of 2017 as element of its own strategies to be sustainably prosperous, a company source mentioned.
Few details are known regarding the version but it's likely to be underpinned by parent Volkswagen Team MQB design. Seat's recently facelifted Ibiza sub-compact hatchback is founded on the group's senior PQ26 platform.
Seat intends a household of distinct sized SUVs to gain in the popularity of such versions, which bring in higher margins than hatchbacks. The brand's first SUV, a compact-sized version, will go on-sale next year. A mid-size SUV could go on-sale by 2020 on the basis of the the 20V20 theory unveiled in the Geneva autoshow in March.
Seat CEO Juergen Stackmann told Automotive News Europe in an interview published earlier this month that found a little crossover was on his task list: "It Is our next precedence since crossovers will be the tendency," he mentioned.
Stackmann said the there is not any final judgment with no fixed schedule for the little SUV's start however a business source said it could come within a couple of years. "Next year the compact SUV reaches marketplaces as well as a year after it is possible to be prepared to find out the smaller SUV," the source mentioned.
The sport utility vehicle would compete using the Renault Captur, the section's best-vendor in Europe, as well as recently found entries like the Fiat 500X.
IHS Automotive predictions that Seat will promote 43,000 of the little SUV in 2018, its first full-year of sales. Connectivity will be an integral characteristic of the sport utility vehicle. The facelifted Ibiza hatchback is the trading name's first version to supply the Seat ConnectApp that's voice recognition applications enabling a driver to react to e-mail and texting through dictation. Seat can also be the first VW manufacturer to provide smartphone integration via either Apple Carplay, Android Car or MirrorLink.
Seat declined to discuss its potential product method.
Income of small SUVs in Europe rose by 54% to 761,000 last year, allowing JATO Dynamics marketplace research workers, creating it the fastest-growing section in terms of total quantity.
Seat, which places itself as VW Team sporty quantity brand, is experiencing a resurgence after accumulating more than 1.4 billion euros in losses in recent years. The business name swung into a tiny operating earnings of 3 3 million euros on sales of 2.2 billion euros in the first 90 days, its first quarterly gain in seven years.
The business name's reversion was helped by the achievement of the newest Leon compact. The Leon overtook the Ibiza to end up being the brand's best selling vehicle last year with revenues of 154,000 compared with the Ibiza's quantity of 150,000.
Improved capacity utilization at Seat's solitary factory at in Martorell near Barcelona can also be helping the important thing. Generation in the plant last year grew 13.5% last yr to 442,677 components, the manufacturing plant's maximum degree in the previous 12 years.
Nick Gibbs contributed to the report

It's possible for you to reach Christiaan Hetzner at [email protected].

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29.06.2015
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