The start of the new Toyota Yaris represents a significant occasion in the history of Toyota Motor Europe. The truth is, the Product Planning Department, for the very first time, the Development and Research Division based at Sophia Antipolis near Nice in Brussels and the European Design Centre have been working hand in hand to develop an item that goes way beyond the boundaries in Europe.

The work performed in France and Belgium on the essential facets of the Yaris - outside design, platform and interior design - continues to be completely embraced on some variants of the Vitz made in Japan. This monitory exchange of knowhow is, for Toyota Motor Europe, the first real use of the new thinking recommended by the Global Vision shown in 2011 by Akio Toyoda.

Following the trend started by the new Aygo, more distinguishing stylistic aspects are featured by the new Yaris. Yaris psychological appeal strengthens without losing the logical strength of the first automobile, like bundle and durability. Alessandro Massimino, Merchandise Supervisor in Brussels describes: "Yaris was consistently exceptionally powerful in its logical measurements: excellent packaging, durability, cost of ownership... What we wanted to reach was to link the version not only with our clients' minds, but also with their hearts."

The Toyota Yaris front gains in the development of Toyota's "Keen Appearance and Under Precedence" design theories enriched by the cross-shaped construction with the top and bottom components divided. At the back, the Yaris is given a more powerful position traveling by the redesigned bumper comprising a diffuser, the launch of a brand new LED rear light cluster with light guide designs and the sculpted licence plate garnish.

The inside has experienced some significant changes geared toward enhancing onboard relaxation and driving enjoyment. Attempts have focused especially on the quality of the substances which, both in look and feel, have changed compared to the preceding version. Choice and the gear of colours are also generally diversified.

The new Yaris has gained from important work aimed at enhancing sound insulation and suspension comfort, along with efficient management and driving enjoyment.

More than 84% of the Yaris versions created at Valenciennes is for export. To 42 states in Europe, but also to Canada, the Unites States and Puerto Rico.

This change in approach to the global strategy of the Group resulted in the development of specialist hearts in each area of the world.

Toyota Europe's role within international Toyota

Toyota Motor Europe in addition has become the ability center of Toyota in the 3 places that identify the unique nature of the European marketplace: the need for the diesel engine, the customer expectations for their demands and perceived quality for vehicle dynamics.

Finally, the fruits of the better comprehension of the European marketplace will be shared globally and will help develop the Toyota merchandise on an international scale.

Yaris, the merchandise of regionalisation

The main product of Toyota's European variety, the Yaris has gained because of its restyling from a specially big investment (85 million euros).

Building on the characteristics that have made the version a success since its start, especially the exceptional nature of what it needs to offer - the hybrid vehicle powertrain which makes up for nearly 1 in 3 sales, the multimedia gear or the back camera - the Product Planning Department team has worked to reinforce the qualities and nature of the Yaris.

Opinions converged on the need to include a dynamic and emotive measurement to your model of which the practical characteristics were already substantially valued.

As the research reconfirmed the essential purchase motive in the European B-section is look, sensory quality and both layout should be right.

The Product Planning Department team could create a clear brief as these results were corroborated by an evaluation of marketplace trends Subsequently, these three things continued to work in close cooperation, refining their strategy at each step of the job.

In the design perspective, the directions in the Product Planning Department certainly emphasized the need to affirm the nature of the Yaris, an initiative that had been embarked upon in 2012 with the start of the Hybrid variation.

The engineers at the Research and Development Centre created specifications for technical changes that were essential, after having ran indepth investigations on the Yaris 2011 into functionality, relaxation and sound insulation.

To be able to fulfill these goals, they'd to develop a fresh torsion beam and change parts of the stage itself so that you can reach the necessary levels of operation for vibration and sound.

Geographic intimacy meant, for the representatives of providers of sections, together with all the project stakeholders, merchandise managers, designers and engineers, that regular meetings could be held. Closing adjustments were considerably eased by this and the decision making procedure was sped up by it.

In Japan, the project management was largely done before. The program was determined by them and certain tasks were delegated by them in Europe to the team. We'd the independence to determine what to do, when to do it and the best way to start it. Consequently, the new Yaris actually includes how are known by European and European flavor. So that as far as our processes are concerned, it's added priceless expertise to the team."

YARIS:

For Alessandro Massimino, Merchandise Supervisor in Brussels, the goal was clear: "Current Yaris already fulfills vital conditions of B-section buyers: its compactness relative to its roominess, its practical aspects and advanced gear, especially its multimedia system and back camera. The favorable answer to the hybrid variant and our surveys convinced us that raise the general dynamism of the automobile, both when it comes to layout and driving enjoyment and we had to go towards a more assertive fashion.

Outdoor Layout

We'd to do something which actually stands out of the bunch. So our goals were to prevent the B-section stereotypes, to harmonize general fashion of powertrain derivatives and to dare to differ from competition".

Thus, the exceptionally distinctive outside of the new Yaris features an even more powerful, more dynamic performance of the daring, Under Precedence frontal design language of Toyota with Keen Appearance detailing.

The narrow upper- and big, trapezoidal lower grilles which hallmark Toyota's Under Precedence design now combine at the symbol to form a strong cross-shaped construction.

The symbol is underscored by a chrome trimming bar which runs into new, Sharp Look headlamp clusters through the period of the upper grille, tying the frontal components together with a strong, flat emphasis of vehicle width.

Underlined by a 'floating' spoiler which further reinforces its authority of the Under Precedence design language, the big, trapezoidal lower grille focuses attention on the underparts of the the new Yaris, strengthening the dynamic possibility of its earth-hugging stance and low centre of gravity.

In profile, the new Toyota Yaris gains from a fresh door belt moulding, elective, electrically-folding door mirrors and a selection of four new, 15" and 16" alloy wheels.

To the back, a brand new fender design gives the look of a wider, lower posture, whilst the built-in diffuser reinforces the new Yaris' road existence with a more athletic, self confident picture.

Flanking the sculpted license plate trim, updated rear lamp clusters include a brand new, LED light image which further improves the style with a distinctive lighting touch of the vehicle made possible through the use of light-guide technology.

Unlike the preceding generation Yaris, exactly the same complete styling is now shared by all powertrain derivatives, with subtle clues alone identifying distinct variations, such as the Yaris Hybrid.

Elvio D'Aprile includes: "The fact this job was completely managed from Europe helped the closing layout tremendously. On a daily basis, we're able to discuss with Product and Engineering Preparation. Design components that would ordinarily happen to be rejected because they were incompatible with some preconception about technical specifications, unexpectedly became negotiable. Consequently, we had the ability to actually carry our vision from the first suggestions through to the closing auto."

Interior Design

In conjunction, the door panel has been redesigned to join a fluid, dynamic look with greater functionality and a bigger soft touch region.

23mm has lifted the center console to reduce the amount of the gear shift lever by 30mm for improved equipment shifting ergonomics, and a storage area that was shut was added. This emphasises among the Yaris' characteristics that are exceptional.

The upper instrument panel finish is complimented by a thicker ornamentation group, and was altered from Technical grain for a less polished look and improved tactility.

Enhancing both tactility and its look, the Yaris -brand, sculpted central dash panel features a rise in soft- a surface and padding depth stuff change. The graining differs from standard to level - Geometrical, Specialized or Animal - lending to the various characters which are part of the lineup.

Soft touch finishes' place continues to be raised within the cottage. Throughout, a satin chrome has replaced regular chrome trim, giving a modern, refined look.

The new Yaris additional gains from a wide selection of all-new seat trims, with colour and a fresh cloth design for each level. Level distinction is further reinforced by a heightened amount of inside colour schemes; Tan, Red and Black finishes complement the existing Gray/Dark Gray inside.

DRIVING DELIGHT

Improved Ride Comfort and Managing

The new Toyota Yaris continues to be designed with a stiff upper and lower body structure, offering a linear and direct reaction to steering inputs, enabling a more comfy ride whilst keeping body control that was balanced.

Frontal rigidity was raised through a thicker dash bulkhead construction and the adoption of a fresh windscreen bonding substance. The instrument panel beam and its connections to central tunnel and the dash have been stiffened to be able to enhance steering response.

Back and Central body rigidity have been raised through using 36 added welding positions, redesigned back fender attachment was strengthened by tunnel bracing in order to add rigidity to the vehicle flooring, and a redesigned wheelhouse space, .

The rear suspension was redesigned to include a fresh, stiffer torsion beam and a fresh polyurethane bound stopper that was long. This improves ride comfort whilst preserving great body roll control, as well as enriches the front/back traction balance to reduce lead trends.

The front suspension features softer coil springs. Concurrently, recoil springs within the shock absorbers' introduction raises front anti-spin rigidity, reducing body roll and improving management.

Furthermore, further enhances the new and new front and back shock absorber valve technology reduces the transmission of vibrations in the road surface Yaris' ride quality without undermining its managing agility.

Ultimately, new control logic takes advantage of these bodyshell rigidity and suspension improvements to offer customers enhanced steering responsiveness, feel and precision for a more engaging driving experience.

Complementing the lowering of unwanted shaking through increased body rigidity and suspension re-tuning, the new Yaris additionally gains from a noticeable decrease in interior noise levels.

According to customer feedback, three noise reduction priorities were identified by Toyota engineers. Firstly, the decrease in high frequency sound from the road surface and the engine. Second, the decrease in low frequency sound in the engine.

To minimise the penetration through vehicle flooring and the dash bulkhead, the dash silencer continues to be totally reengineered, console carton sound absorption material and the instrument panel continues to be updated, and a noise-optimised carpeting was introduced.

Reducing the size of feed through apertures has maximised the dash silencer surface area, and for better sound insulation and substance makeup optimised its depth raised. The same principle was placed on console carton cavities and the instrument panel, which include twice the amount of sound-absorbing material.

These measures enhance cottage sound operation both and whilst driving at a steady rate.

Low frequency engine booming was minimised by the adoption of a recently-designed engine torque stick (for 1.4 diesel versions), and the redesign and move of the exhaust system hangers.

In combination, these measures will reduce sound within the cottage, enhancing occupant comfort.

POWERTRAINS

The Toyota Yaris variety offers two petrol, 4 powertrains, one diesel and one hybrid vehicle. The latter, which accounts for a third of the income of this version, was adjusted to comply with the Euro 6 Standard , and it has gained from adjustments km instead of 79. The hybrid Yaris stands out relaxation and easy management, especially in urban areas where the hybrid system enables the car to run completely with a limited - and so quiet - use or in electrical mode. The automatic transmission ensures a smooth drive for the driver and his passengers, giving an assuring and cozy driving experience, both with no jerkiness.

To do this, engineers have sought above all. From this facet, the mixture of the exhaust manifold head and the cylinder has reduced weight and improved compactness.

Lastly, the amount of the friction was reduced by changing the valve actuator materials, treating the drive, the surface of the pistons and the contour of the oil sump to make sure that the engine gets up to temperature faster.

YARIS SUCCESS FOSTERED BY HYBRID VEHICLE TECHNOLOGY

Europe is the world's quickest growing marketplace that is hybrid vehicle. Sales rose by with the area accounting for 12% of overall world-wide hybrid vehicle sales.

By some 43%, European sales of Toyota hybrid vehicles have increased over an identical span, and 1 in 5 of all Toyota passenger vehicles is a hybrid vehicle.

With the worldwide acknowledgement of hybrid vehicle technology resulting in strong residual values, prospective B now affords the Yaris Hybrid equivalent thought -section customers.

Prior to its start two years past, it was inconceivable that the B-section model with a hybrid vehicle powertrain could reach sales of nearly 50,000 units per annum. But the Yaris Hybrid sold 49,774 units -making total since its start - and is on course to top the 100,000 mark out there after only two years.

This season, the Yaris Hybrid to date, has accounted for 31% of overall Yaris sales. It's the bestselling option powertrain in the B-section, and the second best-selling automobile in the whole European option powertrain marketplace (EV, Hybrid, PHV and FCV) only.

The blend of compact, agility of the Yaris Hybrid -enhancing measurements and the the most productive powertrain in the B-section represents the perfect antidote to discouragement and the anxiety of urban driving.

Toyota's hybrid vehicle powertrain offers customers a driving experience that is distinctively simple, quiet and completely intuitive.

Through these characteristics, all Toyota hybrid vehicles not only create brand loyalty that is significantly more powerful than another producer, but also instil greater loyalty to hybrid vehicle powertrains NOx than petrol or diesel powertrains.

Additionally, the hybrid vehicle technology of the firm plays a dominant part in bringing new customers with 6 out of 10 Toyota hybrid vehicle customers signifying a conquest deal.

Toyota's early investment has empowered rival hybrids to keep up an obvious lead, with it just now entering varied market segments. And it expects that, by 2020 , will be equipped with a hybrid powertrain.