Mercedes aims to expand crossover appeal with tech, right-hand drive GLC

STRASSBURG -- Mercedes anticipates that its newest compact SUV version, the GLC, will create higher sales as opposed to GLK it replaces because of softer layout, added relaxation characteristics as well as the access to right hand-drive-in crucial marketplaces.
Mercedes gave the GLC a more car-like layout as opposed to boxy GLK, which it considers will make an impression on a larger amount of prospective buyers.
The GLC continues to be designed "to establish standards in efficacy, security, driver's support and relaxation," Dieter Zetsche, Chief Executive Officer of Mercedes parent company, Daimler, stated in the GLC's press start here.
The GLC provides the same air suspension program which can be found on Mercedes C and s-class versions. This accommodates the suspension to the prevalent states, using the damping of every wheel self-corrected to fit the driving position and road conditions.
The GLC will be offered in right hand-drive markets including the United Kingdom, Australia, South Africa, Japan and India, unlike the GLK, making revenue opportunities refused to its forerunner.
Mercedes failed to engineer the GLK for right hand push as it was the manufacturer first compact SUV also it needed restrict its economic threat because it didn't understand how successful the version would be, a business executive said. Mercedes now includes a considerably clearer awareness of the marketplace potential, not only from seven years of GLK revenue but in addition in the success of rivals including the Audi Q5, BMW X3 and Volvo XC60.
Marketplace research worker IHS Automotive approximations that Mercedes will promote about 145,000 GLCs in 2016, its first full sales year. This compares with 136,000 GLKs offered in 2014.
The GLC is founded on the back-wheel design of the cclass line and is 120mm more and 50mm broader in relation to the GLK. It's no lengthier Mercedes' entry cross over due to the inclusion of the GLA compact crossover.
Substantial utilization of aluminium helped to lessen the GLC's fat by 80kg in contrast to the GLK, while in the exact same time growing body stiffness. This minimizes sound, vibrations, harshness amounts, Mercedes states.
Quick facts
Launching date : September (Europe); November (US).
Base cost: 44,506 euros (Germany)
Platform: MRA (Mercedes back-wheel structure)
Where assembled: Bremen, Germany; Beijing, China
Lowest CO2 emissions: 129g/kilometers

It's possible for you to reach Michael Specht at [email protected].

Tags:
Engineering
Redesign
New Products

Automobiles and Theories
GLC
Crossover

Marketing

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26.08.2015
ID:2728

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