Newly filed Toyota S-FR trademark fuels sports car speculation
Toyota has trademarked a fresh name which could show an approaching sports-car.
The US Patent and Trademark Office has allowed the organization the title "Toyota S-FR" for use in the "vehicles and structural parts thereof" group. SupraMkV.com had the scoop, fueling speculation that Toyota is setting the stage for the return of a Supra-level sportscar.
The SFR appellation is quite close to that of the entry-level Scion FR S sports-car. For the reason that use, it represents "Front-engined, Back-drive Sports-Car." It is feasible this be the instance of a business just staking a claim on brands just like present products, a standard practice in the market.
Another chance, floated by Jalopnik.com, is the fact that the SFR could be a next generation alternative to the Scion FR-S. If so, it's interesting the total trademarked title is "Toyota S-FR."
Lastly, there have already been rumours that CEO Akio Toyoda needs a three-sports-car line-up in his business, using a Supra-like auto slotting over the Scion FR S and an inferior automobile slotting below it. SFR could function as the name with this vehicle, but US sales to get a auto with smaller amounts compared to FRS is improbable, as the 200hp coupe gets continuous excoriation by arm-chair racers.
The logo was submitted May 28, 2015.
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