Pontiac Aztek gains traction with millennials from 'Breaking Bad' role

Several discontinued automobile designs, for example, Pontiac Aztek -- well recognized for the place atop many listings of the most hideous vehicles ever and for its part in AMC's "Breaking Bad" television programs -- find new life on the used car marketplace thanks to millennial customers, an Edmunds.com investigation found.
The Dodge Magnum station-wagon, which Chrysler discontinued in 2008, had the greatest speed of millennial auto buyers of any used-vehicle in 2013 through June, an Edmunds research of Polk information released to-day revealed. About 28-percent of Magnum customers were between ages 18 and 3 4, well over the sector average of 17%.
Other discontinued automobiles, for example, Aztek (26%), Chrysler Pacifica (27%) and Chevrolet trail-blazer (26%), also had a higher level of millennial revenue. Actually, six of the best 10 employed-car versions using the maximum speed of millennial revenue are not in manufacturing, Edmunds stated.
"Millennials are far more useful used car buyers than we we may otherwise credit them," Edmunds.com analyst Jeremy Acevedo stated in a press release. "They might not enter the shopping procedure targeting these lesser-known automobiles, but when they see how their prices compare against other, betterknown automobiles, they unexpectedly become much more appealing."
Youths find themselves tempted to the employed passenger van section more than any other, as about one-fifth of employed van buys in 2013 through June were by millennials, the information revealed. That is compared with 17% of employed sedans and 16% of employed coupes.
In a interview, Acevedo stated the passenger van section's reputation among teenagers "comes again to building a down-to-earth, demands-centered purchase." He explained vans provides additional space to get a young family and, such as the other vehicles on the listing, can usually supply worth after having depreciated.
"It is an extremely varied group of automobiles, but worth is quite much the major variable," Acevedo stated.
The Aztek, despite becoming panned because of its appearances, has proved popular among millennials. The Aztek had the sixth-greatest share of millennial customers of any auto in 2013 through June and has been among the 10 vehicles together with the maximum millennial discuss in four of the past five years.
Acevedo credits the Aztek's reputation in-part to its character in the hit Television play "Breaking Poor," in which chemical science teacher-turned-meth cook Walter White (Bryan Cranston) drove one for a lot of the show's five-time run.
Acevedo stated: "It is among the far-out purchases that we are visiting see more of with this generation."
Meanwhile, convertibles boast the lowest share of millennial car customers this season through June at 8.4%, by far the lowest share among section kinds.
The convertibles section joins pick-ups (16%), station wagons (16%), coupes (16%) and vans (13%) among sections that drop below the industry norm for millennials' reveal of car sales.

It's possible for you to reach John Irwin at [email protected].

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M&S in films and TV
Advertising
Media
Aztek
Product Placement
Used Vehicle

Marketing

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09.09.2015
ID:2813

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