Rolls-Royce cars attract the young Chinese customers
2001
According to statistics, the potential buyers of Rolls-Royce cars from China are younger than in other countries. The difference in age is 20 years.
The favorite models of the Chinese as well as the Russian owners of Rolls-Royce are Ghosts and Phantoms as opposite to customers in Europe.
In Europe, most owners of these luxury cars prefer not to put up for show their vehicles. When Russian and Chinese people would like to make a parade of their purchases.
The American society is used to be careful that is why they do not want other people to know what luxury cars they have.
The statistics found out two thirds of all buyers of the Rolls-Royce cars are fans or people, who prefer this brand. The one-third owners are people who want to have expensive and luxury cars.
The second type of customers usually drive the Rolls-Royce for a few years or even months then they make decision to change a car. They drive another brand for a while and in the majority of cases buy the Rolls-Royce again.
The auto manufacturer sold about 2,300 vehicles during nine first months this year, sales went down 1 percent in comparison with in 2012.
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