Subaru chief seeks to limit sales growth

[email protected] TOKYO -- Subaru sales are booming. But Yasuyuki Yoshinaga, president of Subaru-maker Fuji Heavy Industries, claims there's this kind of thing as too large. He really wants to limit yearly revenues at somewhat more than one million vehicles to maintain the brand's market attractiveness. Handling Subaru's breakneck increase may prove difficult as the business brings new capability online and introduces a seven-seat crossover in another couple of years. Yoshinaga stated that Subaru has settled on a maximum yearly output capacity of 1.03 million automobiles. That could be pushed 6.8% greater to 1.1 million with over-time. No new factories are in the functions. "We're at a crucial turning point," Yoshinaga told Automotive News in the Tokyo Motor Show. "Several businesses strive to be larger or promote more automobiles. If Subaru does the same task, we are going to lose our features."Growing U.S. sales

In the United States of America, Subaru anticipates a seventh straight year of record sales this year. With sales approaching 600,000 automobiles, limited merchandise supply is the sole thing placing the brakes on progress. Subaru sold 513,693 automobiles in the United States of America in 2014. After a 2 1% increase in 2014, Subaru's U.S. sales through September have increased 14% to 428,702. Next year, Subaru will include creation of the redesigned Impreza compact to its manufacturing plant in Lafayette, Indiana, where yearly output capacity will increase to 400,000 by the end-of 2016 from 290,000 now. Subaru makes the Legacy sedan and Outback crossover in the U.S. Yoshinaga verified that Subaru expects to make its new seven-seat crossover in Indiana. The car will not be be named Tribeca, the moniker of Subaru's cross over that stopped creation in January 2014. The brand new vehicle was created for the U.S. "It'll only be offered in the United States," Yoshinaga stated. Yoshinaga did not give a volume projection. When the Tribeca debuted in 2005, Subaru of America anticipated yearly sales of approximately 36,000 automobiles. But with Legacy's unique looks and crowded back seating, the crossover posted revenues of 18,614 in 2006, its first complete year, and just 1,598 in 2013.Plug-in hybrid expected

Subaru will place its first plug in hybrid -- expected in the 2018 model-year -- largely as a zero-emissions conformity play. Subaru does not intend to sell it in Japan, even although hybrid automobiles account for 18% of Japan's light-car industry. Subaru will provide the plug in hybrid only in marketplaces where required by ordinances, Yoshinaga stated. Yoshinaga declined to reveal which of Subaru's present versions are certain to get the hybrid drive-train. However Yoshinaga affirmed that Subaru will create a brand new-era BRZ coupe with associate Toyota Motor Corp. "We have agreed with Toyota we will do a complete version change. We never have determined when it's going to be released," Yoshinaga said. The rear wheel drive BRZ is the sole automobile sold by Subaru in the United States without all-wheel-drive; Yoshinaga declined to give information on the setup of the redesign. The BRZ was established in 2012. Toyota sells Legacy's edition of the collectively developed coupe as the Scion FR-S.

It's possible for you to reach Diana T. Kurylko at [email protected]. -- Follow Diana on

Tags:
Vehicle Sales
Yasuyuki Yoshinaga

Subaru
Asia
International Growth

Marketing

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02.11.2015
ID:3162

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