The Porsche brands earns more than even Lamborghini
The official publisher announced that the Porsche manufacturer gets about 18 per cent of profit from selling of its cars –that is over 23,000 dollars on each vehicle. It is higher than Lamborghini, Bentley of Audi and certainly more than other non-luxury carmakers.
Let us compare with main Porsche’s rivals. During a year, Bentley, for example, earned just 20,000 dollars of profit on a car; Audi -5,200 dollars for the same annual period. But Volkswagen made just 850 dollars of profit per a vehicle that is only about 3 per cent of profit then.
In spite of profound effect of this finance crisis, people still buy luxury, expensive and exotic vehicles good enough. Moreover, people who may afford to buy a really expensive car usually do not hesitate long before a new purchase. It can hardly be said that typical customers driving common Passat for example, will rush and buy a new car in the first instance.
In addition, luxury and expensive brands have no so many competitors as any widely available cars.
Furthermore, people buying non-typical models usually ignore objective reasons of choosing a car; most of them are guided by only their subjective qualities.
Talking about some reasons why people buy these or those models cannot explain a fact that the Porsche brand is a leader in profit.
So, it is right time to sort out. The first reason is Porsche cars are produced in larger numbers in comparison with models of Lamborghini or Bentley as well.
As an example, the Porsche Cayenne is the best-selling crossover of this year. Its class and cost are higher than its direct rival –the Audi Q7 but in spite of that the Cayenne is more popular with customers in the world.
And finally, the Porsche model is one which everyone wants to buy in his or her life.
The Porsche manufacturer is a winner because it offers different luxury models for different people: from the luxury convertible to popular sport crossovers.
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