The racer of Formula 1 will be appointed the director of Infiniti.
On the Auto Show in New York the Infiniti company declared that Sebastian Vettel, the racer and the triple champion of Formula-1 will be appointed the director of development of production. He already participated in development of Infiniti cars, there is an exclusive version of the Infiniti FX car – Vettel Edition which was finished by engineers of the company together with the racer, also he took direct part in development of new Infiniti Q50.
"Sebastian's talent and his abilities at a wheel aren't subject to doubt, his role in development of Infiniti cars already became invaluable. How many automobile brands can tell that their cars were developed together with the triple world champion", - the president of the company Johan de Nayson told.
Let's remind, in the Nisssan company some time ago they seriously reflected on closing of a famous brand of Infiniti. The vice-president of Nissan Andy Palmer reported about it in interview to the Wards Auto edition. According to him the similar offer was made by the head of the company Carlos Ghosn.
However, according to Palmer, he made everything to rescue Infiniti. "We looked at Audi experience. It is the only premium brand which belongs to mass concern (Volkswagen) and thus doesn't roll down to one of two extremes - doesn't go on compromises in a pursuit of sales volumes and doesn't become a niche product. That is why I enticed to us the best guy in Audi – Johan de Nisshen. Let he will head Infiniti and will make for us the same that made for Audi", - the vice-president of Nissan declared.
Palmer's work on rescue of the well-known brand has already brought quite good results. At an exhibition in Detroit the perspective model — Infiniti Q50 which can soon compete with BMW 3-Series, Mercedes C-Class, Audi A4 and Lexus IS was shown.
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