TrueCar does not misuse dealer data

To the Editor: Selling automobiles is rough, and sellers are great, hardworking folks doing all-they can to make the auto-purchasing method better. While auto buyers consider retailers have double digit income, new-vehicle frontend gross incomes are much less than 4%. TrueCar concludes that using a straightforward notion: Empower dealers to set up trust through precise, up to-the-minute market info and up-front car-pricing info to lessen friction and sell more vehicles. More than 10,000 TrueCar Accredited Vendors understand that operates. So do more than 2 million customers who since 2005 have purchased vehicles from these sellers after participating to the TrueCar stage (which contains numerous auto-purchasing plans we run for membership-based organisations including USAA and Consumer Reports). Modern auto buyers need transparency, and TrueCar Accredited Dealers benefit by supplying it, developing an estimated 7% retail market-share in their very first complete year after joining. TrueCar's charging model is in the heart of our value proposition: We bill only if a TrueCar person purchases a car from a TrueCar Accredited Merchant (in many states). In the current gross profit-compressed retail surroundings, sellers should contain the the line on costs and make their advertising responsible. At $299 per new automobile, TrueCar Accredited Dealers pay significantly less than half the $608 per-car marketing expense the National Car Dealers Association claims the typical car dealer faced in 2014. Our longterm supplier associates comprehend that, standard all other advertising expenses against that and increase the general efficacy of the sales teams and advertising budgets. That degree of responsibility can be done due to our technology-empowered skill to precisely monitor purchases by TrueCar users from TrueCar Accredited Vendors. This is the sole reason we request specific consumer particulars and car identification numbers -- to fit TrueCar-person buys and make sure our dealers pay only for outcomes. It is the heart deal. Do not pay for opinions; do not pay for subscriptions; do not pay for prospects. Pay for outcomes. What company owner would not value that? Some media reports have raised concerns about exactly how we use information. The reality is TrueCar has requested the exact same data from our supplier partners for a decade. We've never sold the information. We tend not to make use of the information for advertising. Propositions that TrueCar may abuse data are incorrect and deceptive. We are now living in a period when we possess the technologies and methods to run a honest, responsible and transparent market -- one that functions for contemporary vehicle customers and sellers alike. TrueCar Accredited Dealers share our dedication to transparency since they understand that it helps them create trust with customers and, finally, supplies remarkable worth. We are pleased to serve them. SCOTT PAINTER Creator and CEO TrueCar Inc. Santa Monica, Calif.

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Vehicle Sales
Scott Painter
Lead Generation

Marketing

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20.07.2015
ID:2505

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