Volkswagen won't advertise during 2015 Super Bowl
1812
NEW YORK -- The Volkswagen brand, which made a huge splash with its “The Force“ Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed.
“Volkswagen is a great fan of the Super Bowl, and it has been a strong platform for our brand and our campaigns,“ a spokeswoman said in an email. “However, for 2015 we have opted not to participate due to other priorities and initiatives.“
“We will consider rejoining when it is right for our brand,“ she added.
Volkswagen is the latest automaker to say it will not advertise during the Super Bowl.
Jaguar and Lincoln, both of which advertised in the 2014 game, also will stay on the sidelines. And NBC said last week that, so far, automakers have purchased about half the number of spots they did in 2012, when the network last aired the Super Bowl.
VW had been a regular Super Bowl advertiser since 2010.Its commercial featuring a child in a Darth Vader costume using “the Force“ to start a Passat was a hit. Volkswagen decided to release the commercial ahead of the game, helping it generate buzz on social media.
Ultimately, it became the most-viewed Super Bowl ad online that year. The YouTube version of the ad, as of today, has received more than 60.7 million views.
In VW”s 2014 spot, “Wings,“ a German engineer gets his wings every time a Volkswagen reaches 100,000 miles, but it didn”t live up to the hype of “The Force.“
Contact Automotive News
advertising
Read SourceMore news from this source:
Go Motors Blog
Top 10 Best Chevrolet Models of All Time
9 Unique Ways to Customize Your Car
How to Find the Best Tow Truck Companies
7 Driving Techniques and Other Tips for Fuel Efficiency
Lifting a Truck Pros and Cons
Shady Car Mechanic Tricks You’ve Never Known Before
The Most Valuable Parts on a Car to Scrap
7 Tips for How to Install Windshield Wipers
Car Repair at Home: 4 Easy DIY Fixes That Anyone Can Do
View All Recent Posts
New Photo Galleries
LATEST NEWS
more news
LATEST CAR REVIEWS