Volvo looks for S90 to shake up premium large sedan market

GOTHENBURG, Sweden -- Volvo, which is most commonly known for sport utility vehicles and station wagons, takes aim in the superior large sedan segment using its new S90.
The Swedish manufacturer launched images and details of its own new flagship sedan in a press function here nowadays.
"Together with the start of the XC90 we created a obvious declaration of purpose. We're now definitely and steadfastly in the sport," Volvo CEO Hakan Samuelsson said in a press statement. "With $1 1 billion of investment in the last five years we've not just imaginary what Volvo Vehicles can be - we are actually delivering on our promise of a resurgent and related Volvo Vehicles manufacturer."
The S90 will compete against vehicles including the BMW 5-series and Mercedes Benz eclass.
The sedan is full of high end gear. Volvo claims the S90's City Safety crash avoidance system was updated to provide a world-first perform: big creature detection. The attribute can acknowledge an elk or moose, daytime or nighttime, and offer brake support in order to avoid a crash.
The sedan offers semi-autonomous driving technology that provides directing assist to maintain the vehicle in its lane at speeds up to 130kph (81 mph) even if there isn't any car in the front.
The S90 may also be offered using a plug in hybrid drive-train.
The S90 replaces the slow-marketing S80 as Volvo's flagship sedan also it is going to have public debut in the Detroit auto-show in January.
The S90, revealed, will challenge the BMW 5-series.

Volvo styling leader Thomas Ingenlath stated in the declaration the S90's layout plans to "exude direction and assurance" and also to to create something new to a "fairly old-fashioned section."
Creation of the S90 will-being in springtime 2016, a Volvo spokesman stated. The business will begin taking orders for the vehicle in select markets soon after its Detroit debut. The spokesman declined to identify the marketplaces.
US, China
Nearly all the S90's revenue -- approximately 80-percent -- will likely be new clients mainly because the S80 wasn't a huge seller, Volvo head of sales and marketing Bjorn Annwall told Automotive News Europe on the sidelines of the function.
When requested where the sedan will promote most models, Annwall stated, "Certainly we anticipate the US and China to be the largest markets for the vehicle."
Volvo h-AS run practices in both states to get consumer opinions. Annwall said automobile buyers in both marketplaces valued the S90's match and complete while U.S. clients actually enjoyed that the automobile can almost drive it self on the main road.

The S90 is the next version to be based on Volvo's inhouse created Scalable Product Architecture (SPA). The first was the XC90, which last month assisted Volvo reach world-wide sales of 49,055 automobiles, the greatest monthly total in the automaker's 88-yr background.
The S90's forerunner, the S80, is a market player in Europe's superior substantial section with sales of only 1,940 in the first 10 months, a fall of 2 4% on the same interval in 2014 (see table under).
The S80's U.S. revenue increased 2.2 percent through November to 1,711 automobiles while Volvo as a complete observed U.S. sales upsurge 18% over the 11 months to 60,705 vehicles.
IHS Automotive predictions that Volvo will assemble 29,001 S90s next year and anticipates worldwide end product for the sedan to increase to 65,357 by 20 20.
Volvo h-AS experienced a revival since China's Zhejiang Geely Holding Group purchased the brand from Ford in 2010 in $1.8 billion price.
The auto-maker had its best sales month ever in November with quantity up 26%. Sales through November rose 5.3% to 441,002 and the firm anticipates its total-yr quantity to method 500,000, which would be an all time high. Volvo plans to further improve international sales to 800,000 automobiles by 20 20.

Rough marketplace

Europe's big superior section is controlled by German high-end carmakers. Revealed are European revenue in the section through 10 months.1. Audi A6 80,6772. BMW 5-series 75,6873. Mercedes e-class 72,4894. Audi a 5 39,3465. Volvo V70/XC70 39,2676. Jaguar XF 14,6597. Mercedes CLS 11,00208. Maserati Ghibli 4,1289. Volvo S80 1,940 10. Lexus GS 1,231Source: JATO Dynamics

It's possible for you to reach Douglas A. Bolduc at [email protected].

Tags:
Detroit Car Show
Volvo
S80
XC90
Sedan

Hakan Samuelsson

Thomas Ingenlath
S90

Marketing

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01.12.2015
ID:3336

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